Showing posts with label best-selling books. Show all posts
Showing posts with label best-selling books. Show all posts

Wednesday, July 23, 2008

Zen and the Art of Happiness


Seven Questions with Chris Prentiss, Author of “Zen and the Art of Happiness”

Q: In your book, you reflect on the idea that everything that happens to us is the best possible thing that can happen to us. Can you talk about that?

Chris: The Universe doesn’t make mistakes. Everything is happening just as it should. It’s only our perception of difficulties that causes us the distress and the difficulty we experience. Everything that happens to us is for our complete benefit. Even if an incident hurts us, shames us, or takes something from us, it will always work to our benefit since the Universe will not let anything bad happen to itself, and we are part of “itself.”

Put another way, knowing that you are part of the Universe and that the Universe is aware, acutely aware, of you is more empowering than any other single aspect of your life. It means that the most powerful force that exists is aware of you, and it is as concerned for your welfare as it is for its own because you are its own.

Q: Why did you write this book?

To help people all over the planet to live a better life. I want to share what I’ve come to learn through years of searching and testing in my own life. We are powerful beings, but many of us have learned to think and act in just the opposite way, as if we are not in control. We do control the events in our life by the kind of personal philosophy we adopt, because our philosophy determines how we respond to events. We can learn to be happy. Events are just events. How you perceive those events and respond to them determines their outcome in your life.

Q: Can you talk about thinking in terms of good or bad and how the way we see things matters so much?

Shakespeare said it best: “There is nothing either good or bad, but thinking makes it so.” Our tendency is to see the events in our lives through our own lens and our own expectations. To change the conditions in your life, begin by changing how you see your world and how you think about what you see.

Here’s a simple example I use in my latest book. Suppose you and I decided to see a movie. We have been told it is a great thriller, the best one ever made. We go to the cinema, buy our tickets, find seats, and the film begins. We sit there looking for clues—a murder, a theft, a plot, a crime of some kind—but we don’t see any of that. After twenty minutes of watching, we are confused and baffled. It’s definitely not what we were told to expect. Nothing we are seeing makes sense. Then the person in the next seat leans over and whispers, “Isn’t this a wonderful love story?” Suddenly, everything makes sense. All the events of the film fall into place because we are seeing it for what it really is rather than what we were told it was. That’s the same kind of transformation that will occur as you start seeing yourself, the world, and its events for what they really are rather than what you were told they were.

Q: Can you talk about conditioning yourself to see beyond the events and find power in everything that happens?

Because of the way we’ve been trained, we think that some of the unpleasant things that happen to us are “bad.” But have you ever had anything happen to you that seemed really bad at the time but later turned out to be beneficial? Everyone I’ve ever posed that question to has been able to remember several events like that. Start to look at all events like that. If you can condition yourself to see that truth—that everything happens to benefit you—at the moment each event occurs, happiness will become your constant companion. And you will save countless hours, days, and weeks of useless lamenting over situations that will always turn out to be for your benefit.

I have had seemingly bad things happen to me: beatings, abandonment, lying, cheating, deception, betrayal, lost opportunities, lost money, position, power, respect, and all the thousand and one things that come into the average person’s life. As I look back on them, each brought its benefit, its wisdom, its information, its strength. A diamond is polished by grit and a man by adversity.

Q: Can you talk more about how we create events and situations?

You are always using your power to create and influence events. You’re like a radio station that constantly transmits. Whatever you broadcast goes out over the airwaves in every direction, affecting everyone and everything around you. If you’re broadcasting fear, fear is projected to everything around you, and your fear brings to you those things that are attracted by fear. If you’re broadcasting power and confidence, everything and everyone around you is affected positively, and you draw to yourself the things that are attracted by power and confidence. The conditions of your life are not the result of what is happening “out there” but what is happening inside of you

This story from my book shows the power of our beliefs. Max owned a thriving sandwich shop. People were almost always waiting in line to eat there. He gave away free pickles, free potato chips, sometimes a free soft drink, and his sandwiches were famous for being overstuffed. One day his son came to visit and told his father, “I have to tell you for your own good that you’re making a big mistake giving away all those extras. The country’s economy is in bad shape. People have less money to spend. If you don’t cut back on the free items and the portions, you’ll be in a bad way before long too.” After his son left, Max followed his advice. Before long, after many of his disappointed customers had stopped coming, he wrote to his son: “You were right! The country’s economy is in bad shape, and I’m experiencing the results of it right here in my sandwich shop!”

Q: What do you believe is the most important law in the Universe?

The most basic, most important law in the Universe is “cause and effect.” Very simply, every action produces a reaction, and the reaction is in exact accord with the action that caused it. Based on that law, you cause the effects that come into your life by how you are being at every moment. The way I like to say it is: You are the author of every next moment.

Q: In your book, you talk about stress, fear, and our imaginations. How can we begin to look at fear in a more healthy way?

One of the greatest obstacles to happiness is stress—that feeling of fear, anxiety, or foreboding. Yet many fears are born in your imagination and have no basis in real life. Beyond that immediate feeling of fear is your expectation of a bad result. If you were completely certain that the situation would turn out perfectly—in fact, to your greatest benefit—fear would be absent. You would proceed with confidence. Is fear present within the situation itself? Of course not. Without you using your imagination, fear cannot exist. So stress comes from the way you relate to situations. The next time you feel fear, imagine a beneficial outcome rather than the one that is causing your fear. Say to yourself: “The fear that I feel is aimed at my weak area so I can strengthen it. There is some information in this situation that I need, and I will get it by going through this. Even though I’m afraid, I have enough courage to act.”
END
Don't miss Chris' latest book, "Be Who You Want Have What You Want", it's brilliant, insightful and a MUST READ!

Friday, June 20, 2008

2011: Trendspotting for the Next Decade

Are you a trendspotter? Do you know the secret forecasting secrets of professional trendspotters? Feel daunted by new ideas, trends, and the race to keep up?

Richard Laermer , author of the newly released “2011: Trendspotting for the Next Decade” tells us everything we need to know about trends, customers, brands, and smart sellers. (You have to buy the book to learn about Fnords, couchsurfing, ubiquity, Fred Trump and how cities were overtaken by lingerie.)

Richard Laermer is the nonstop author of six nonfiction guides to business including the prophetic Trendspotting and award-winning Full Frontal PR. He is the CEO of veteran trendspotting public relations firm RLM PR. He is also the host of nationally syndicated Unspun Radio and his book Punk Marketing was one of the top selling business books of 2007.

Q: What keeps you inspired to write more books?

Richard: I’m really a writer at heart, I started as a writer, my early career was as a full-time writer for newspapers and then a magazine journalist. I love writing.

Q: Your book is such a decadent read in terms of all the information businesses can take from it and benefit by doing so…

Richard: The book took me a year and half to write because there was so much to do and I just wanted to do it all. I really got steeped into what I do, how I do it and why I do it.

Q. What are businesses missing out on in terms of customers and connecting?

Richard: They need to do more listening. They need to talk to people who fit the demographics they want to reach, ask people what they are doing. Sometimes people think too much about the numbers and don’t actually invite the customers to really tell them how they’re feeling. Say to your customers, “What do you need, what is the one thing that’s pissed you off most about your experience with us?” Even just pointed email questions can help you.

Ask them for honesty, when you find people who actually might be your customer, you can’t pander to them. And remember influencers are real and they are people who will take time to talk about the product, and the access they got to people that asked them what they thought about the product.

Q: How do businesses stay better informed in terms of trends?

Richard: Go to a book store, get off the sidewalk and go into a mall and buy ten different magazines and read them cover to cover. Get everything. If you’re only looking at your own vertical, you’re too limited.

Keep a diary on trends, ask people what they see when they’re out on sales calls, what they hear about, get anecdotes. Have a party online where you give away prizes and ask people to share the stories they’ve heard – that’s how trends come out. That’s how the best media coverage works as well.

If you share it and it gets out and everybody is using that information, it’s a differentiator and there are very few of those available in these days. You want to show why you’re different, why you’re useful, but more than ever is why they should care.

My Favorite Trendspotting nuggets of wisdom from Laermer’s book:

Trend: “Since we are the most networked people in the history of history, you can’t get away with stating anything sloppily anymore. When communicating with your customer, be careful.

“A good trendspotter knows how to separate the wheat from the chaff, how to distinguish today’s passing fancy or fading passion from tomorrow’s something hot.”

Trend: Mediocrity is ending in the next year or so, as soon as we amble out of the 2000s.

Trend: Fame is morally neutral, so learn how to be more famous than ever before, or you are going to fail at gaining attention.” (“Fame is morally neutral.” Edward R. Murrow)

Trend: Consumers will look askance at companies that seem like they’re cool, but in a sense are just marketing themselves to appear that way. They’re fakes.

Trend: In the future, people in charge are going to say, “Enough with the spell check,” and everyone is going to be responsible for the work they produce (or don’t bother showing up).

Trend: In a society where we know everything, beta testing is no longer viable. It’s hooey – let the new product loose on a public that is with it not being perfect.

Here are my favorite new trendsetting words from the book:

Intrigesting, Laermered, TechoStalgia, Neo Laziness, Practactics, Peerspective, SpontaNoEity, Postponation and Disruptitude.

Here is my favorite Trend from the book, "We will all begin to realize that "being different" outside of work, that is, trying to be one person one hour, another during another, is an implausible waste of energy. Welcome to finding a career to match our personalities, circa 2011."


And as Louis Armstrong sang, "And I think to myself...what a wonderful world."